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RealMatch Presents:

The Emergence & Impact of Programmatic Advertising on Recruiting

A Webinar Featuring:
Terry Baker, President of RealMatch

The webinar will cover topics like:

  • Using Programmatic Advertising To Make Budgets Go Farther. Programmatic advertising has changed consumer advertising completely - here is how it will change recruiting.
  • The 3 Most Important Talent Acquisition Indicators. No matter what data is used to make decisions, KPIs must be identified and some are simply more important than others.
  • Predictive Analytics. With the ability to 'see around corners', decision makers will learn how this data can empower recruitment strategy.


About Terry Baker:
Terry Baker brings 20+ years of managing high growth companies to his role as President of RealMatch Inc. Prior to joining RealMatch, Baker was the founder and CEO of Amped Market Place Inc. a strategic partner to online media companies by providing services to amplify traffic, audience and revenue. Baker’s career in online recruitment and on line media has included helping companies reach critical mass and global coverage through business development, direct sales and channel development, M&A, marketing and product management including executive leadership roles with Adicio Inc., Advanced Recruiting Technology Inc., and Hire.com. Mr. Baker also served as a founding member of the Board of Directors of the HR-XML International Consortium and was instrumental in HR-XML’s global expansion. Baker is a frequent speaker in the U.S. and internationally, and has presented at conferences hosted by NAA, OnRec, Editor & Publisher, Folio, ICMA and IAEWS. He earned an MBA in Marketing and a B.S. in Information Systems from San Diego State University.

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